Love & Thunder Merch Advertises New Asgard As Tourist Attraction

Thor: Love and Thunder mug offers insight into the state of affairs in New Asgard, which may have become a tourist attraction in the upcoming film.

With just a few months until the theatrical release of Thor: Love and Thunder, a new piece of merchandise teases New Asgard as a monetized tourist attraction. Taika Waititi famously overhauled the self-serious Thor franchise with Thor: Ragnarök, awarding the God of Thunder with some much-needed levity. Waititi’s follow-up, love and thunderis set to be released in theaters on July 8 and is one of the most anticipated movies of the year.

Thor: Love and Thunder will see Jane Foster (Natalie Portman) lift Mjolnir and take up her ex-boyfriend’s thunderous mantel. Following the events of Avengers: Endgame, the film will presumably pick up with Thor (Chris Hemsworth) abroad the Milano alongside the “Asgardians of the Galaxy.” The cast also includes Jamie Alexander as Lady Sif, Christian Bale as antagonist Gorr the God Butcher, Russell Crowe as the Greek god Zeus, and Tessa Thompson as Valkyrie—who now rules, or rather hosts New Asgard as king.

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anew love and thunder-inspired 20 oz. mug for sale on Entertainment Earth teases New Asgard as a tourist attraction. The ceramic mug features a “Greetings from New Asgard” postcard, a sticker promoting “New Asgard Hammers,” and a ticket for “New Asgard Tours.” Check it out below:


Thor: Love & Thunder Merch Advertises New Asgard As Tourist Attraction

Despite being one of the funniest MCU outings, ragnarok saw the destruction of Asgard, leaving Thor and his people to search for a new home. After Thanos attacked their vessel in infinity war, the survivors established New Asgard in Norway, which is certainly a step down from the golden palace seen in previous films. New Asgard didn’t necessarily seem well off the last time audiences traveled there, and it wouldn’t be a surprise to see Valkyrie monetize the destination as a tourist attraction. While little is known about how Valkyrie is doing as New Asgard’s ruler, Thompson has teased the king will need a queen to help her rule.


Hopefully, the state of New Asgard can be further contextualized whenever Thor: Love and Thunder‘s trailer finally decides to drop. Given the film’s July release date, it seems likely that the trailer either drop this month or not long after the release of Multiverse of Madness on May 6. It’ll be interesting to see if New Asgard is thriving and why Thor inevitably decides to return. Other merch has teased that Gorr and may attack Valkyrie and New Asgard in the film. Regardless, everyone from Hemsworth and Chris Pratt to James Gunn has praised the creativity of Waititi’s wild script, and audiences can’t wait for the trip.


More: Thor: Love & Thunder Reveals A Secret Shang-Chi Connection

Source: Entertainment Earth

  • Doctor Strange in the Multiverse of Madness (2022)Release date: May 06, 2022
  • Thor: Love and Thunder (2022)Release date: Jul 08, 2022
  • Black Panther: Wakanda Forever/Black Panther 2 (2022)Release date: Nov 11, 2022
  • The Marvels/Captain Marvel 2 (2023)Release date: February 17, 2023
  • Guardians of the Galaxy Vol. 3 (2023)Release date: May 05, 2023
  • Ant-Man and the Wasp: Quantumania (2023)Release date: Jul 28, 2023

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